Dodjivi

Dodjivi came to our Rootree Creative Services team in search of a revitalized brand. Beginning with brand development, we sat down with Dodjivi to discuss the company, their products, goals, and creative vision. A brainstorming session, mood board, and a few drafts later, Dodjivi had a new logo and brand guide. Dodjivi’s new logo of a mushroom-textured hippopotamus perfectly speaks to its history, values, and mission. The hippo is the national animal of Togo, which is co-founder Komlanvi’s homeland. The logo also represents the hippocampus, the part of the brain used for learning, memory, and other key functions; Dodjivi’s product benefits this brain component. With a new logo, the Creative Services team was ready to create a refreshed packaging design for Dodjivi’s coffee product. The resulting pouch combined earth tones, clean design, and metallic effects to beautifully complement Dodjivi’s beverage.